The company, which is backed by Chernin Entertainment, has acquired Bottle Rocket Management, another talent firm that represents digital content creators.

Night, which formerly represented MrBeast and now reps the likes of Kai Cenat and The CostCo Guys, will now take on Bottle Rocket’s client roster, which includes 40 prominent YouTube creators.

These include tech and gaming expert Austin Evans, JerryRigEverything and UrAvgConsumer, who recently collaborated with Mark Zuckerberg, and BroScienceLife, who has worked with Dwayne Johnson on a scripted series.