Kai Cenat, a talented multihyphenate, is coming off a massive 2022. After winning Streamy Award’s Streamer of the Year and becoming the most-subscribed to channel on Twitch worldwide, Kai shows no signs of slowing down his meteoric rise into stardom. This February, Kai upped the ante, celebrating Black History Month by streaming 24/7 for 30 straight days from an LA mansion with cameras in every room. The event, which he dubbed the “Mafiathon” in honor of his fanbase, the Kai Mafia, was full of epic sideshows, surprises, and sub-bombs. The Mafiathon culminated with Kai accumulating over 306,000 active paid subscribers to his channel, shattering the world record previously held by Ninja and Ludwig, and reached more than 15 million unique viewers. In May 2022, Kai released the song “Bustdown Rollie Avalanche,” featuring NLE Choppa, which coincided with the significant growth of his Twitch channel. Within a six months of beginning his streaming career, Kai had grown into one of the most-watched creators overall, and the most-watched Black creator, on Twitch.